The report also predicts the evolution of social media into social platforms. This means company websites may no longer be the first port of call for customers. This has the potential to disrupt the way companies conduct business, posing new challenges – and opportunities – for IT.
For example, “social identities” – based on the rich history of information that individuals leave in social networks – will become much more valuable to businesses than the traditional and isolated information they get when an individual registers on their corporate website.
The emerging world of information technology is one in which data is king, social platforms evolve as a new source of business intelligence, and cloud computing finally delivers on IT’s role as a driver of business growth, according to a new report from Accenture (NYSE: ACN).
The Accenture Technology Vision 2011 identifies eight emerging trends that challenge long-held assumptions about IT and are poised to reshape the business landscape. The report also offers “action steps” that high performing businesses and governments can take to prepare for the new world of computing.
-Geraldine Kaye Medrocillo